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Job Description

Job Responsibilities:
·         Examine a campaign's return on investment.
·         Identify new market opportunities.
·         Complete concept-testing for new products.
·         Perform extensive market research.
·         Determine brand perceptions and reputations.
·         Evaluate market penetration.
·         Develop groups and solicit customer feedback.
·         Analyze marketing metrics to identify cause and effect relationships.
·         Identify positive financial outcomes to increase profitability.
·         Create databases and capture market data.
·         Analyze competitors.
·         Assess client's promotional needs.
·         Evaluate demographics, prices, distribution channels, and marketing outlets.
·         Develop sales strategies in tandem with marketing department.
·         Meet with clients to ascertain marketing goals.
·         Create questionnaires and surveys.   
·         Conduct secondary research, including finding information from industry associations, statisticians and marketing experts.
·         Generate reports that analyze competition and customers.
·         Offer insights about product potentials. Be familiar with advanced statistical analysis and research methodologies, along with common computer programs